Category: Business Tips

What Do Millennials Want From Brands?

Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics comes new ways of doing things. Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted

Make Cold Emails Work for You

Cold emailing is not as awkward as cold calling, but it still can be a frightening thing to do. A well-written cold email could be the key you need to get into contact with employers, celebrities, speakers, and just about anyone else you want to contact. You might be trying to reach out to one

What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to

Why People Share: The Psychology Behind Social Media

Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared. We already know what is happening, but let’s dig a little

5 Essential Tools for Facebook Marketing

[Slide 1] When your company could use a boost in sales, Facebook is an excellent place to turn to. The social media giant has helped all types of businesses, from those just starting out to those that have been around for decades, reach out directly to their target audience. [Slide 2] If you haven’t created
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