Category: Community

Making Genuine, Long-Lasting Connections with Your Customers: A Primer

One of the hardest parts of running your own online marketing business is making genuine connections with your customers. Once you can build trust, you can develop a list of loyal customers who will buy from you again and again. You can outsource your list building by hiring an inexpensive telemarketing service or by hiring

Solving Problems – The Key to Understanding What Motivates Your Customers

People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends. Presenting a problem is, therefore, the first part of any marketing

Marketing Your Own Personality to Drive Branding for Your Online Business

When you run an affiliate marketing business, long-term relationships are far more profitable than short-term revenues. In only a very limited number of cases is there high value to jumping into a hot market, making a big splash, then getting out as fast as you can. In most cases, building long-term relationships with your customers,

How to Build a Community to Increase Customer Retention

There are many different strategies for driving traffic to your site and increasing customer retention. While you could spend large sums of money on advertising and marketing, there are other solutions available. Building your own website community is a great method of building loyalty and repeat traffic. What’s an online community? Basically, a community is
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