Category: Email Marketing

How to Increase Conversions with Discounts and Promotions

If you aren’t able to generate conversions from your landing pages, there are some simple ways to turn things around. After evaluating your pages, if you can’t find a solution, then consider offering discounts and special promotions. Consumers Expect Deals and Special Offers We’re living in a world where consumers expect to receive deals and

Improving Your Email Marketing Strategy with AB Split Testing

Do you want to improve your email marketing campaign? If you’re not happy with the results that you’re getting, then start using A/B split testing. With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject

Setting Up Tiered Pricing Plans to Boost Conversion Rates

Tiered pricing is commonly used by businesses in all industries and for a good reason—it actually works. When a strategy is regularly employed by various companies, it’s because the strategy has been proven to be effective. So, if you want to boost conversion rates, learn how to set up tiered pricing. What is a Tiered

Marketing Techniques to Target a Local Market

Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates. As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the

Using Location Specific Landing Pages to Attract Traffic

Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focus on a location than including the name of a city in your content. If you want to maximize the
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