Category: Internet Marketing

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device. There are over ten million

Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any

6 Tips for Writing a Call to Action That Converts

Content is the foundation that you use for online marketing. While quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action. A call to action needs to grab the reader’s attention. It spurs them to take action. If you’ve noticed that

How to Increase Conversions with Discounts and Promotions

If you aren’t able to generate conversions from your landing pages, there are some simple ways to turn things around. After evaluating your pages, if you can’t find a solution, then consider offering discounts and special promotions. Consumers Expect Deals and Special Offers We’re living in a world where consumers expect to receive deals and

Improving Your Email Marketing Strategy with AB Split Testing

Do you want to improve your email marketing campaign? If you’re not happy with the results that you’re getting, then start using A/B split testing. With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject
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