Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a
No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims. Including proof isn’t hard. It’s an extra step, but it can go a
Guest blogging on an established, successful blog is a great way to get your name out in front of an audience that already is devoted to your niche. But before you create your first guest blog, you need to put spend some time with Research and Development (R&D). The more information you can collect before
Once you have set up a system to get people to give you their email address — whether it’s on a squeeze page or on your blog page or however you do it — you are going to start to collect a LOT of email addresses. You will get so many, in fact, that it
When you buy email lists, many of the less reputable sellers are getting the addresses they sell you by scraping them off old lists, picking them off websites, and collecting contact lists from conferences. And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other marketers.