Category: Online Business tips

7 Tips for Instagram Marketing

Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers. So if everyone else is on Instagram, why

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device. There are over ten million

Improving Your Email Marketing Strategy with AB Split Testing

Do you want to improve your email marketing campaign? If you’re not happy with the results that you’re getting, then start using A/B split testing. With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject

How to Use Podcasts in Your Online Marketing Strategy

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. What is a podcast? Basically, it’s just an audio file. The delivery method

Methods for Increasing the Legitimacy of Your Site

Would you buy something from a website that you’ve never heard of? Probably not. So, you should not expect people to buy stuff from your site without proving the authenticity of your business. You need to include some basic information on your site. Not only is this important for gaining the trust of your visitors,
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