Category: Online Business tips

How to Use Podcasts in Your Online Marketing Strategy

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. What is a podcast? Basically, it’s just an audio file. The delivery method

Methods for Increasing the Legitimacy of Your Site

Would you buy something from a website that you’ve never heard of? Probably not. So, you should not expect people to buy stuff from your site without proving the authenticity of your business. You need to include some basic information on your site. Not only is this important for gaining the trust of your visitors,

Simple Steps to Help Increase Your Customer Retention Rates

Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase

What Should You Include on a Landing Page?

If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages. The following tips will help you quickly set up effective landing pages that can be

How to Keep Users from Unsubscribing to Your Mailing List

Having an effective email marketing strategy can be a major boost for any business. In fact, most businesses rely heavily on their mailing lists. They help generate sales leads. The ROI of using mailing lists is undeniable. Sometimes, after you’ve built up your list of subscribers, you may find that your list begins to dwindle.
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