Category: online business

Additional Ways to Utilize Your Keyword Research to Boost Sales

Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research. You should take advantage of the time that you’ve put into

Simple Steps to Help Increase Your Customer Retention Rates

Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase

Solving Problems – The Key to Understanding What Motivates Your Customers

People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends. Presenting a problem is, therefore, the first part of any marketing

How to Choose the Right Social Media Platform

Using social media to connect with customers, increase your online exposure, and boost your SEO are all great reasons to include social media in your internet marketing strategies. But, having too many social media profiles can dilute your brand and make it difficult to keep up with your marketing efforts. While major corporations can get

Which Social Media Platforms Should You Use for Online Marketing?

Facebook remains the king of social media platforms. There are over 1.5 billion active users on Facebook. But, it’s not the only social networking site out there. LinkedIn is still going strong and was recently purchased by Microsoft. Twitter, Pinterest, Tumblr, Instagram, Reddit, and Google Plus are also attracting millions. Which of these social media
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