Category: Personality

Solving Problems – The Key to Understanding What Motivates Your Customers

People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends. Presenting a problem is, therefore, the first part of any marketing

Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to

Obstacles Are Part of The Process, Enjoy The Journey.

Good Day Journey Crusaders, Today I’m fighting the good fight. Part two of technical issues. Struggling to set up websites, links, Facebook ads, etc. It’s just one of those days, Lol… I feel the hairs on my back rising and my blood pressure skyrocketing. So there goes the saying when it rains it pours. Everything

4 Ways to Attract New Website Visitors Today

 4 Ways to Attract New Website Visitors Today Right now, people have more unrestricted access to information, entertainment and other content than in any other time in history. While that is great for people looking to be informed, educated or entertained, it can present a challenge for online marketers seeking to capture the biggest possible
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