Improving Your Email Marketing Strategy with AB Split Testing

Do you want to improve your email marketing campaign? If you’re not happy with the results that you’re getting, then start using A/B split testing. With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject

Optimize Your Website for Mobile Users

Today’s marketplace is becoming more and more mobile, as stats suggest that nearly fifty percent of commerce is completed via a mobile device. What does that mean for you and your business? It’s time to optimize your website and make it mobile friendly. The key term you need to remember is mobile. Mobile visitors are

Promote Your Business on Pinterest

One of the current trends toward promoting your business is visual marketing, so it’s no surprise that sites like Instagram and Pinterest show increases in user engagement and involvement. With both platforms, your photos are the focus, and sharing is the commonality among the audience. But why use Pinterest? Pinterest is a social media network

Setting Up Tiered Pricing Plans to Boost Conversion Rates

Tiered pricing is commonly used by businesses in all industries and for a good reason—it actually works. When a strategy is regularly employed by various companies, it’s because the strategy has been proven to be effective. So, if you want to boost conversion rates, learn how to set up tiered pricing. What is a Tiered

How to Use Podcasts in Your Online Marketing Strategy

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. What is a podcast? Basically, it’s just an audio file. The delivery method
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