The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience. Find out how to create a personalized web experience to
What Is People-Based Marketing? Marketing is all about reaching people and all marketers want to know is how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands of people. However, everyone is unique and therefore have unique needs.
Most Important Social Media Trends of 2017 Marketers have to constantly stay up on social media trends. As time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms
If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.
If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages. The following tips will help you quickly set up effective landing pages that can be